Kategorie Running Systems
Project Log: The Digital Archaeology of a Dormant Domain
The first crawl report for Photovoltaik.info was like an archaeological dig. After five years of dormancy, I expected to find a quiet, empty landscape. Instead, we uncovered a digital ruin—a sprawling site map haunted by the ghosts of pages long…
The Dynamic Relevance Layer: A Project Update on the PvKnowHow Solar News System
When building digital assets, the focus is often on the foundation—the evergreen content that defines a domain. But I’ve learned that a foundation alone, no matter how robust, is static. True growth requires a dynamic layer on top, one that…
From Video Lesson to Content Pillar: Architecting Our First Knowledge Layer
PvKnowHow began as a video portal with a single, comprehensive course on solar energy. Our goal was simple: to transfer practical knowledge from our engineering work at [JvG Technology] into a clear, accessible format. The videos were dense with information,…
The Link Engine That Learned to Think: Moving Beyond Keywords
For months, our internal linking process for Photovoltaik.info felt efficient. We had clear rules: identify primary keywords in a new article and link them to existing pages targeting the same terms. It was a logical, repeatable system, but I started…
System Log: How a Daily Publishing Rhythm Changed Google’s Perception of Our Portal
System Log: How a Daily Publishing Rhythm Changed Google’s Perception of Our Portal For a long time, Photovoltaik.info was a library—a useful one, certainly, but a static one. It contained foundational knowledge, guides, and tools that were largely evergreen. From…
Note: Designing for Comprehension, Not Just Information
Designing for Comprehension, Not Just Information When building the foundational knowledge layer for Photovoltaik.info, we encountered a fundamental tension: the information our experts possessed was technically precise, but the language homeowners used was emotionally driven. An engineer discusses „module degradation…
Project Log: When Ad Data Rewrote Our Most Successful Blog Post
For years, our marketing systems operated with a clean division of labor. SEO built our library of long-term content assets designed to attract and educate, while Paid Media acquired users through targeted campaigns that drove immediate action. The two worlds…
Project Update: How We Systematized Expertise to Build an Organic Trust Layer
Our biggest marketing failure taught me a fundamental lesson about trust. For months, we treated visibility as the primary goal, running paid ad campaigns that brought traffic but little connection. The moment we turned off the budget, we became invisible…
The Social Signal Layer: Why ‘Build Your Factory’ Outperformed Every Technical Headline
The Social Signal Layer: Why Visionary B2B Marketing Outperforms Technical Specs Last quarter, we ran what I thought was a straightforward messaging test on Meta. Our goal was simple: find the best way to talk about the complex solar module…
Project Update: Using Google Ads as a Research Engine, Part 1 — Mapping Real Intent
How a 3-Word Search Query Uncovered Our #1 Marketing Insight Our most valuable data point while exploring a new market for JvG Technology didn’t come from a lead form. It came from a simple, three-word search query: “solar module line…
System Learning: How Our Organic Traffic Taught Our Paid Ads to Convert
How Our Marketing System Started Thinking for Itself There was a distinct moment when I realized our marketing system at Iberosattel was starting to think for itself—not through some dramatic event, but a quiet observation. While reviewing our Google Ads…
Note 7.1: From Noise to Signal: How 200 Instagram Comments Changed Our Saddle Marketing
The Art of Listening: How to Build Feedback Loops That Drive Growth A few years ago, while reviewing the marketing for our Iberosattel brand, I noticed a curious pattern. Our official support channels—email and phone—were relatively quiet, dealing with standard…
Note 6.1: The Illusion of Engagement
Digital analytics tell you what happened. They show you the numbers, the clicks, and the conversion rates. But they rarely tell you why. To understand the human story behind the data, you need to go deeper. By observing real user…
5.1 – The Data Feedback Loop: When an Expensive Ad Keyword Became Our Best SEO Article
It started with a keyword costing us a fortune in our Google Ads campaigns at Mehrklicks. On paper, the term was perfect: high search volume, strong commercial intent, and directly related to one of our core services. But it was…
The Behavioral Shift: When Our Best Landing Page Became an Article
Our highest-performing landing page wasn’t a landing page at all. For three straight months, a 2,500-word technical article on the nuances of PERC solar cell technology converted more paid traffic into qualified inquiries than the meticulously designed sales page we’d…
The Editorial Shift: How Search Data Became Our Brand’s Language
Article 1: We Didn’t Sell „Premium Saddles.“ We Solved for „Saddles That Fit.“ It all started with a simple observation in our Google Search Console data for Iberosattel. Internally, our language was precise and, we thought, aspirational. We talked about…
From Sales Page to Knowledge Base: When We Turned Our Best Ad Page into an Article
From Sales Page to Knowledge Base: How We Turned Our Best Ad Page into a Pillar Article We had an outlier of a Google Ads landing page. Built for the sole purpose of capturing leads for a specific engineering service…
Ignoring High-Volume Keywords: A Founder’s First Lesson in System Design
When we began building the marketing system for Iberosattel, my premium saddle brand, our first impulse was to chase scale. The logic seemed simple: find the keywords with the highest search volume, bid on them, and drive as much traffic…
Project Log: Reviving Photovoltaik.info — A System for Organic Growth
When we reactivated Photovoltaik.info, the domain had been dormant for over five years. On the surface, it was a ghost town. Digging deeper, it was a ruin—thousands of outdated pages, broken links, and a structure so decayed it was almost…
Project Log: Building the Iberosattel Growth Engine
When we began structuring the digital system for Iberosattel.de, a premium German saddle brand, we faced a familiar situation. Nearly 80% of its qualified leads came from a single, reliable source: Google Ads. This was effective but fragile. The system…
Project: JvG-Thoma – A Living Logbook for Building an Industrial Brand
Most marketing case studies feel like they were written after the fact—because they were. They show you the polished „after“ photo but conveniently hide the messy, uncertain process of getting there. You see the 408% traffic growth but not the…
Project Log: Building PvKnowHow – A System for Solar Intelligence
When I started mapping out PvKnowHow, the goal was deceptively simple: create a knowledge platform for the solar industry. But the real experiment wasn’t about solar itself—it was about building a system. The core questions were strategic: How do you…
