Kategorie Running Systems
Project Log: Reviving Photovoltaik.info — A System for Organic Growth
When we reactivated Photovoltaik.info, the domain had been dormant for over five years. On the surface, it was a ghost town. Digging deeper, it was a ruin—thousands of outdated pages, broken links, and a structure so decayed it was almost…
Project Log: Building the Iberosattel Growth Engine
When we began structuring the digital system for Iberosattel.de, a premium German saddle brand, we faced a familiar situation. Nearly 80% of its qualified leads came from a single, reliable source: Google Ads. This was effective but fragile. The system…
Project: JvG-Thoma – A Living Logbook for Building an Industrial Brand
Most marketing case studies feel like they were written after the fact—because they were. They show you the polished „after“ photo but conveniently hide the messy, uncertain process of getting there. You see the 408% traffic growth but not the…
Project Log: Building PvKnowHow – A System for Solar Intelligence
When I started mapping out PvKnowHow, the goal was deceptively simple: create a knowledge platform for the solar industry. But the real experiment wasn’t about solar itself—it was about building a system. The core questions were strategic: How do you…
