Portal
Project Log: The Digital Archaeology of a Dormant Domain
The first crawl report for Photovoltaik.info was like an archaeological dig. After five…
The Dynamic Relevance Layer: A Project Update on the PvKnowHow Solar News System
When building digital assets, the focus is often on the foundation—the evergreen content…
From Video Lesson to Content Pillar: Architecting Our First Knowledge Layer
PvKnowHow began as a video portal with a single, comprehensive course on solar…
The Link Engine That Learned to Think: Moving Beyond Keywords
For months, our internal linking process for Photovoltaik.info felt efficient. We had clear…
System Log: How a Daily Publishing Rhythm Changed Google’s Perception of Our Portal
System Log: How a Daily Publishing Rhythm Changed Google’s Perception of Our Portal…
Note: Designing for Comprehension, Not Just Information
Designing for Comprehension, Not Just Information When building the foundational knowledge layer for…
Project Log: When Ad Data Rewrote Our Most Successful Blog Post
For years, our marketing systems operated with a clean division of labor. SEO…
Project Update: How We Systematized Expertise to Build an Organic Trust Layer
Our biggest marketing failure taught me a fundamental lesson about trust. For months,…
The Social Signal Layer: Why ‘Build Your Factory’ Outperformed Every Technical Headline
The Social Signal Layer: Why Visionary B2B Marketing Outperforms Technical Specs Last quarter,…
Project Update: Using Google Ads as a Research Engine, Part 1 — Mapping Real Intent
How a 3-Word Search Query Uncovered Our #1 Marketing Insight Our most valuable…
System Learning: How Our Organic Traffic Taught Our Paid Ads to Convert
How Our Marketing System Started Thinking for Itself There was a distinct moment…
Note 7.1: From Noise to Signal: How 200 Instagram Comments Changed Our Saddle Marketing
The Art of Listening: How to Build Feedback Loops That Drive Growth A…
Note 6.1: The Illusion of Engagement
Digital analytics tell you what happened. They show you the numbers, the clicks,…
5.1 – The Data Feedback Loop: When an Expensive Ad Keyword Became Our Best SEO Article
It started with a keyword costing us a fortune in our Google Ads…
The Behavioral Shift: When Our Best Landing Page Became an Article
Our highest-performing landing page wasn’t a landing page at all. For three straight…
The Editorial Shift: How Search Data Became Our Brand’s Language
Article 1: We Didn’t Sell „Premium Saddles.“ We Solved for „Saddles That Fit.“…
From Sales Page to Knowledge Base: When We Turned Our Best Ad Page into an Article
From Sales Page to Knowledge Base: How We Turned Our Best Ad Page…
Ignoring High-Volume Keywords: A Founder’s First Lesson in System Design
When we began building the marketing system for Iberosattel, my premium saddle brand,…
My Framework for ‚80% Data‘ Decisions: A Note on Avoiding Analysis Paralysis
My Framework for ‚80% Data‘ Decisions: A Guide to Avoiding Analysis Paralysis This…
An Experiment in ‚Time Gating‘: My Method for Protecting Deep Work Blocks from Internal Requests
Last Tuesday, I had a three-hour block marked „Strategic Planning“ on my calendar.…
Designing My ‚Information Firewall‘: A System for Filtering Inputs Before They Consume Attention
This week, my primary development focus wasn’t on a production line at JvG…
Project Note: Automating the First Response and Calibrating AI Empathy
A support ticket came in last week for our saddle brand, Iberosattel. The…
My Personal ‚After-Action Review‘ Process for When a System Breaks Down
Last Tuesday was a write-off. I started the day with one clear, high-priority…
A Note on My Quarterly ‚System Reset‘: Realigning Goals Across JvG, Mehrklicks, and Iberosattel
My Quarterly ‚System Reset‘: Realigning Goals Across JvG, Mehrklicks, and Iberosattel The end…
The ‚Idea Ingestion Engine‘: My Process for Routing Spontaneous Thoughts into Actionable Buckets
I was midway through a drive to one of our JvG Technology facilities…
Project Update: Building a ‚Default Action‘ Matrix to Automate Routine Decisions
It was a Tuesday afternoon when I realized something was wrong. The question…
My Context-Switching Protocol: A System for Shifting Between B2B Engineering and D2C E-commerce
This morning, I spent an hour on a call with our JvG Technology…
The ‚Idea Capture to Action‘ Workflow: My System for Ensuring No Good Insight Is Lost
I was halfway through a run, listening to a podcast on logistics systems,…
My Personal System Audit: How I Track Energy and Prevent Burnout
There’s a unique irony in spending your days designing scalable systems for businesses,…
A Note on the Information Flow Within My Personal Knowledge Management System
The Information Flow Within My Personal Knowledge Management System It’s a familiar feeling…
