Kategorie JvG-Thoma
Project Log: When Ad Data Rewrote Our Most Successful Blog Post
For years, our marketing systems operated with a clean division of labor. SEO built our library of long-term content assets designed to attract and educate, while Paid Media acquired users through targeted campaigns that drove immediate action. The two worlds…
Project Update: How We Systematized Expertise to Build an Organic Trust Layer
Our biggest marketing failure taught me a fundamental lesson about trust. For months, we treated visibility as the primary goal, running paid ad campaigns that brought traffic but little connection. The moment we turned off the budget, we became invisible…
The Social Signal Layer: Why ‘Build Your Factory’ Outperformed Every Technical Headline
The Social Signal Layer: Why Visionary B2B Marketing Outperforms Technical Specs Last quarter, we ran what I thought was a straightforward messaging test on Meta. Our goal was simple: find the best way to talk about the complex solar module…
Project Update: Using Google Ads as a Research Engine, Part 1 — Mapping Real Intent
How a 3-Word Search Query Uncovered Our #1 Marketing Insight Our most valuable data point while exploring a new market for JvG Technology didn’t come from a lead form. It came from a simple, three-word search query: “solar module line…
Project: JvG-Thoma – A Living Logbook for Building an Industrial Brand
Most marketing case studies feel like they were written after the fact—because they were. They show you the polished „after“ photo but conveniently hide the messy, uncertain process of getting there. You see the 408% traffic growth but not the…
