Kategorie Building Systems
Defining the ‚Handover Point‘: The Exact Moment Our Automated Onboarding System Triggers a Human Check-in

The most important part of our automation isn’t what it does; it’s when it stops. This seems counterintuitive. We spend countless hours building systems to handle tasks without human intervention, yet the most critical design choice we make is deciding…
Human + Automation: A Logbook on Judgment, Not Tools

I’ve noticed the conversation around AI in business is missing the point. It’s almost entirely focused on tools, features, and the promise of efficiency. The SERPs are dominated by listicles comparing SaaS solutions and by corporate pages from giants like…
Designing My Personal OS: The System That Runs the System-Builder

For most founders, the statistics are an all-too-familiar reality. Research shows that 72% of entrepreneurs are affected by mental health conditions, with 45% experiencing burnout. We build systems, architect processes, and design scalable business models. Yet, we often fail to…
Brand as a System: A Founder’s Field Guide to a Living, Breathing Brand OS

A few years ago, I reviewed a proposal from our marketing team at JvG Technology. It was for a major trade show, and while everything looked perfect on the surface—the right logos, the correct color codes—the language felt off. It…
Why I Treat Attention Like Capital

This week, I spent 45 minutes on an email thread about a minor logistical issue at one of our saddle brands. It wasn’t urgent or complex, but by the time I surfaced, my focus for a critical Q3 planning session…



